Joseph Kucera is the director of IP strategy at Pure Storage where he is responsible for building and strategically aligning Pure’s worldwide intellectual asset portfolio. He is an experienced intellectual property strategist and seasoned licensing professional with over a decade of patent licensing experience engaging top tier technology companies around the globe. He brings real-world business expertise to the operations of IP and client interactions at Pure.

Prior to joining Pure Storage, Kucera was the director of licensing and technology partnerships at Rambus.  In this role, he negotiated outbound IP license agreements and helped shape and drive Rambus' intellectual property portfolio development strategy.  Before Rambus, he worked at Intellectual Ventures where he held various roles related to intellectual property development and licensing. Prior to his transition to a career in IP, Kucera was a design engineer and spent more than a decade working on non-volatile memory technologies.

In the five years Kucera has worked at Pure Storage, the company’s legal team has been recognized with numerous awards on a yearly basis, including Legal Department of the Year for Patent Strategy by The Recorder two years in a row. He is recognized as one of the world’s leading IP strategists in being selected for the Intellectual Asset Management Top 300 Strategists (IAM-300) list in 2020.  Kucera is a frequent speaker at industry events and an author on several IP publications.

Kucera is a registered US patent agent and earned his BS in electrical engineering from Texas A&M University. He holds several patents related to NAND Flash memory.