What was the most valuable thing you learned during this session?
Be proactive and you'll avoid complaints and build loyalty
- Incorporating individuals with disabilities in your diversity, equity, and inclusion (DEI) discussions will help you build your sites and protect yourself against complaints.
- Web accessibility is a challenge and an opportunity – you are gaining access to an estimated 165 million people just in the United States.
- Follow the US Department of Justice’s guidance, which states that the Americans with Disabilities Act applies to digital experiences.
- If you receive a demand letter about accessibility issues, assess if it is legitimate, i.e. a reasonable claim (which typically aims at improving accessibility of your web assets), or if it comes from a litigation troll seeking a quick settlement.
- Partner with the technical team to evaluate whether the site has accessibility issues.
- Decide how to address the demand by either fixing the issue or preparing for litigation.
- Review all digital assets, not just the one that was targeted in the demand letter.
- Communicate your commitment to the public.
Presented in cooperation with eSSENTIAL Accessibility
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